about us action audits advertising Allto Allto Consulting Allto Vision analysis analytics binomial test blog blue sky thinking branding bulletin boards business to business careers CATI clients communicating competitor analysis concept testing confidence interval confidence interval calculator conjoint analysis consumer contact us customer customer closeness customer profiling customer satisfaction customer service dashboards depths DIY election ethnography eye tracking financial FMCG focus groups food and drink free report hall tests healthcare hub immersion insight international key contacts key driver analysis LAB literature evaluation market research maximising data value mccallum layton media medical research methodologies modelling money matters news NPD observed sample proportion old grey whistle test online online surveys preference mapping presentation product creation product optimisation qualitative quantitative raw data reports retail ROI sample mean sample size sample size calculator sample std segmentation snapshots report social media stats calculator stimulus safaris sustainability t-test calculator techniques tele-depths the grid tracking travel and tourism utilities video vox pops web buzz workshops z-test calculator

Tags

The Hub

Tag: Modelling

Consumer

Hands full of presents

Our Consumer Division provides Qualitative and Quantitative expertise across a wide range of markets including Food and Drink, Financial, Retail, Utilities,... / read more

New Product Development

NPD - McCallum Layton Research Agency based in Leeds

Solutions  /  Product creation and optimisation

Creating successful new products requires a systematic approach to identifying opportunities and evaluating their potential. The approach must involve... / read more

Modelling

Modelling1

Solutions  /  Maximising data value

Use your current data to predict the likely outcome of a future event and find ways to maximise your ROI. Simulator tools or ‘what if’ scenarios can be used... / read more

Maximising data value

Maximising data value

Solutions

No doubt you have lots of data but are you gaining as much value from it as you could?  Using analytics and modelling we can ensure that you use your data to the... / read more