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New Product Development

NPD - McCallum Layton Research Agency based in Leeds

Solutions  /  Product creation and optimisation

Creating successful new products requires a systematic approach to identifying opportunities and evaluating their potential. The approach must involve... / read more

Ad concept testing

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Solutions  /  Communicating with your customers

Your advertising pounds are precious so naturally you need to ensure that they’re not wasted – a comparatively small amount of money spent up-front... / read more