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Tag: Branding

Advertising effectiveness

Advertising effectiveness

Solutions  /  Communicating with your customers

Henry Ford said half his ad budget was wasted but he didn’t know which half! There’s no doubt that a staggering amount of time and money is wasted on ineffective... / read more

Ad concept testing

ad-concept-testing1

Solutions  /  Communicating with your customers

Your advertising pounds are precious so naturally you need to ensure that they’re not wasted – a comparatively small amount of money spent up-front... / read more

Brand stretch

Brand Stretch - McCallum Layton, Leeds based research agency

Solutions  /  Growing your brand

Could you extend your brand by launching a new or modified product into the same market? Is your brand strong enough to stretch into a new product area? These... / read more

Strategic branding

Strategic branding - McCallum Layton, Leeds based research agency

Solutions  /  Growing your brand

Behind all successful brands is an effective brand strategy – the overarching plan from which every other aspect relating to the brand flows. It provides... / read more

Brand health check

Brand health check - McCallum Layton, Leeds based research agency

Solutions  /  Growing your brand

Your brand needs a regular health check, for example: is awareness increasing or declining? is it still true to your organisation’s vision and values? is... / read more

Brand mapping

Brand mapping - McCallum Layton, Leeds based research agency

Solutions  /  Growing your brand

It’s surprising how often the position of a brand shifts – it might be due to changing consumer attitudes or requirements, new entrants to the market, or... / read more

Growing your brand

Growing your brand

Solutions

Your most valuable asset is your brand. A strong brand is a shield against competition, offers stability in volatile market conditions and provides some protection... / read more