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The Hub


Tag: Analysis

Product optimisation

Product Optimisation - McCallum Layton Research Agency based in Leeds

Solutions  /  Product creation and optimisation

A product has many attributes some of which will stand the test of time and some that won’t, but do you know which are which?  For example, its taste could... / read more

New Product Development

NPD - McCallum Layton Research Agency based in Leeds

Solutions  /  Product creation and optimisation

Creating successful new products requires a systematic approach to identifying opportunities and evaluating their potential. The approach must involve... / read more


Analytics - McCallum Layton Research Agency based in Leeds

Solutions  /  Maximising data value

Analytics improves future business performance by exploring and analysing your data to uncover new information and trends. We tailor the techniques to meet... / read more

The Hub

The Hub - McCallum Layton, Leeds based research agency

Solutions  /  Driving insight to the heart of your business

The Hub is our online insight information library and analysis portal that delivers insight to where it’s needed. Personal usernames and passwords give... / read more

Customer segmentation


Solutions  /  Customer closeness

The days of a “one size fits all’ marketing strategy are long gone, strategies are now needed to meet the requirements of many diverse customer segments;... / read more

Customer satisfaction

Customer satisfaction - McCallum Layton, Leeds based research agency

Solutions  /  Customer closeness

Continuous understanding of customer satisfaction and its drivers is vital to your business, without it, it’s impossible to make changes focused on improving... / read more

Maximising data value

Maximising data value


No doubt you have lots of data but are you gaining as much value from it as you could?  Using analytics and modelling we can ensure that you use your data to the... / read more