about us action audits advertising Allto Vision analysis analytics binomial test blue sky thinking branding bulletin boards business to business careers CATI clients communicating competitor analysis concept testing confidence interval confidence interval calculator conjoint analysis consumer contact us customer customer closeness customer profiling customer satisfaction dashboards depths DIY ethnography eye tracking financial FMCG focus groups food and drink hall tests healthcare hub immersion insight international key contacts key driver analysis LAB literature evaluation market research maximising data value mccallum layton media medical research methodologies modelling NPD observed sample proportion old grey whistle test online online surveys preference mapping product creation product optimisation qualitative quantitative raw data retail ROI sample mean sample size sample size calculator sample std segmentation social media stats calculator stimulus safaris t-test calculator techniques tele-depths the grid tracking travel and tourism utilities video vox pops web buzz workshops z-test calculator

The Hub

info@allto.co.uk

Tag: Advertising

Analytics

Analytics - McCallum Layton Research Agency based in Leeds

Solutions  /  Maximising data value

Analytics improves future business performance by exploring and analysing your data to uncover new information and trends. We tailor the techniques to meet... / read more

Advertising effectiveness

Advertising effectiveness

Solutions  /  Communicating with your customers

Henry Ford said half his ad budget was wasted but he didn’t know which half! There’s no doubt that a staggering amount of time and money is wasted on ineffective... / read more

Ad concept testing

ad-concept-testing1

Solutions  /  Communicating with your customers

Your advertising pounds are precious so naturally you need to ensure that they’re not wasted – a comparatively small amount of money spent up-front... / read more