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Product optimisation

A product has many attributes some of which will stand the test of time and some that won’t, but do you know which are which?  For example, its taste could be too sweet for today’s palates, or  your packaging might be dated in terms of ergonomics, or maybe the typeface looks tired. Let us demonstrate to you how our vast experience of product testing, product/service benchmarking, sensory testing, preference mapping, needs state analysis, pack and pack testing can help you ensure that your products/services are always ahead of the competition.