about us action audits advertising Allto Vision analysis analytics binomial test blue sky thinking branding bulletin boards business to business careers CATI clients communicating competitor analysis concept testing confidence interval confidence interval calculator conjoint analysis consumer contact us customer customer closeness customer profiling customer satisfaction dashboards depths DIY ethnography eye tracking financial FMCG focus groups food and drink hall tests healthcare hub immersion insight international key contacts key driver analysis LAB literature evaluation market research maximising data value mccallum layton media medical research methodologies modelling NPD observed sample proportion old grey whistle test online online surveys preference mapping product creation product optimisation qualitative quantitative raw data retail ROI sample mean sample size sample size calculator sample std segmentation social media stats calculator stimulus safaris t-test calculator techniques tele-depths the grid tracking travel and tourism utilities video vox pops web buzz workshops z-test calculator

The Hub


Product optimisation

A product has many attributes some of which will stand the test of time and some that won’t, but do you know which are which?  For example, its taste could be too sweet for today’s palates, or  your packaging might be dated in terms of ergonomics, or maybe the typeface looks tired. Let us demonstrate to you how our vast experience of product testing, product/service benchmarking, sensory testing, preference mapping, needs state analysis, pack and pack testing can help you ensure that your products/services are always ahead of the competition.