Communicating with your customers
One of your most powerful tools is your communications strategy – does yours reinforce loyalty, improve satisfaction and increase marketing opportunities? As a result of the growth of ‘instant gratification’ channels such as SMS, blogs, and social networking, the attention span of consumers is diminishing which makes developing effective communications even more challenging. Let us show you how we can help you communicate with your customers more effectively and encourage them to continue doing business with you.
Your literature reflects the core values and unique strengths of your organisation; if poorly designed it can irritate, confuse, raises queries and result in poor response rates – ultimately it leads to a loss of business. Make sure your literature works for you and not against you.
Language and Behaviour Profiling (LAB)
At the design stage, LAB identifies the triggers that underpin an individual’s motivation -it uncovers the connections between language patterns and behaviour patterns.
Discover what grabs attention first, which aspects people focus on and which they merely skim over – use this to ensure your key message gets through.
Old Grey Whistle Test
In the old days, if a theatre doorman spontaneously whistled the main tune from a new musical the producers knew they had a hit. Based on this we have developed a technique to measure instant recall so you know whether your message is hitting home or not. (Where does grey come in? Doormen used to wear grey coats).
We have evaluated a wide range of different types of literature from financial product brochures to medical packaging and helped many companies increase the power and effectiveness of this element of their marketing. We’d be pleased to chat about how we can do the same for you.
Your advertising pounds are precious so naturally you need to ensure that they’re not wasted – a comparatively small amount of money spent up-front on concept testing will make sure you use your budget to the optimum effect.
Concept Checker – a bespoke package that looks at:
- Brand imagery conveyed
- Degree of interest
- Whether you’re communicating the right message
- Suitability of tone of voice
Henry Ford said half his ad budget was wasted but he didn’t know which half! There’s no doubt that a staggering amount of time and money is wasted on ineffective advertising. Ensure that your ads have optimum impact by undertaking Pre-testing and gain feedback through Ad Tracking.
Once the concept has been decided make time for a final check before proceeding to the expensive production stage.
Ad/brand awareness tracking
Get hard data on your campaign’s effects and link it to changes in sales volumes to ascertain your ROI.