According to The Eurobarometer (2011) special report on Data Protection and Electronic Identity in the European Union, 70% of EU citizens have expressed concern that their personal data may be used for purposes other than those it was originally collected for.
Allto want to ensure all respondents who take part in our studies are confident that their personal data is not being misused. This guide should help answer any questions you have as a result of being contacted or approached by us.
WHO IS ALLTO MARKET RESEARCH?
Allto is an independent market research agency. Our offices are in Leeds, West Yorkshire.
We help some of the best known UK and worldwide companies by providing them with a range of research services. A few examples of how we help:
- Testing adverts or literature to make sure that customers understand them
- Asking customers how satisfied they are with a product or service so improvements can be made
- Assisting with new product development to help turn ideas and concepts into the products and services you see on the high street
In order to gain consumer opinions and feedback, we contact/approach members of the general public in a variety of ways:
- By telephone
- By email
- By post
- On the street, in town and city centres
- When entering/leaving a shop or other venue
- Through a social network, such as Facebook or Twitter
You can verify that we are a bona fide market research agency by calling the MRS (Market Research Society) on Freephone 0500 396 999 or checking the Online Directory here.
WHY DID YOU CALL ME?
There are two main ways that we could have got your number/contact details:
Firstly, you might be a customer of one of our clients. In this case, our client will have provided us with a list of their customers to contact. If you’re not happy about having your details sent to us, you can do one of the following:
- Tell the Allto telephone interviewer. We regularly pass back details to our clients of customers who do not wish to be contacted for research purposes.
- Contact the company directly and ask to be removed from their marketing research database.
If you’re not a customer of our client, your number may have been generated randomly by a computer. This helps us to conduct ‘representative’ studies – surveys which need to include, for example, people from different regions or a particular kind of household. This is how a lot of opinion polls you might see on television or in newspapers are conducted.
I’M EX-DIRECTORY – WHY HAVE YOU CALLED ME?
Ex-directory status means that a named customer cannot be traced through telephone directories. In itself, it is not a reason to not contact a customer for research purposes. If companies did not contact ex-directory customers for feedback, then any market research they commissioned would not be truly representative of their customers. This is why customers who are ex-directory are included in the contact lists we are provided.
I’M REGISTERED WITH THE TELEPHONE PREFERENCE SERVICE (TPS) – WHY HAVE YOU CALLED ME?
When contact lists are provided by our clients, sometimes customers registered with the Telephone Preference Service (TPS) get called. Legally, we are allowed to do this. There is no legal requirement to screen research samples against the preferences services (such as the Telephone Preference Service) when conducting market research.
TPS is there to prevent unsolicited sales calls. A genuine market research survey is not a sales call.
I WAS TOLD I MIGHT BE RECONTACTED AFTER THE INTERVIEW – WHY IS THAT?
As part of our quality checks, we monitor phone interviews and ‘backcheck’ street interviews. Backchecking involves recontacting respondents to make sure the answers they gave match the ones the interviewer recorded. With phone interviews, we can check this ourselves, as we record all calls, but for street interviews, we have to call you. You might also be recontacted to clarify something.
In order to recontact you, we must ask your permission in the original interview.
IF I TAKE PART IN A SURVEY FOR YOU, WILL SOMEONE TRY TO SELL ME SOMETHING?
No. The unethical practice of selling under the guise of market research is known as ‘sugging’, which contravenes the Market Research Society’s Code of Conduct. We are simply collecting information to aid our client in improving service standards and/or to gain an insight into your views.
At no time will we try to sell you something as a result of participating in one of our surveys, and we will also never pass any of your details to a third party.
Some studies call for us to ask you if you would be likely to buy something if it was available, but this is purely hypothetical. You will not be sold anything when you take part in an Allto interview.
WHAT ACCREDITATIONS DO YOU HAVE?
As well as abiding by the Market Research Society’s Code of Conduct, we are also registered to ISO 20252, the international standard for market, opinion and social research. The standard calls for strict regulation of confidentiality, data security and data retention periods.
ANY FURTHER QUESTIONS?
If you have any further questions please contact us on 0113 2375590 or email firstname.lastname@example.org and we would be happy to advise.