Online Focus Groups
Respondents can log on to our secure site and take part in a qualitative discussion group in ‘real time’. It’s particularly suited to discussing topics of a sensitive nature and also when respondents are geographically dispersed.
You and your colleagues can follow the discussion from the comfort of your office or anywhere in the world – and you can benefit from savings in time, travel and accommodation costs in contrast to traditional face-to-face focus groups.
You can communicate confidentially with the moderator to suggest questions/probes during the discussion, allowing you to play more of an interactive role in your project.