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Marketing Leaders Masterclass

The first instalment of John McCambley’s Marketing Leaders Masterclass was hosted this week in Leeds and what a pleasure it was.

 

The event brought together a range of industry leading experts from the worlds of consumer research, digital marketing, branding, PR & social media.

 

Duncan McCallum chaired the event and spoke about the future of market research, whilst other presentations focused on such diverse topics as neuroscience, search engine optimisation and tone of voice in marketing content.  Event speakers provided interactive presentations and mingled with delegates throughout the day – attendees certainly left with some food for thought.

 

The thought provoking session, held at Elmwood’s Leeds office, was attended by senior delegates representing brands such as ASDA, Co-operative Group, Sky Bet, Provident, Wilko, JCT600 and many more.

 

Duncan’s presentation and commentary can be found here.

All 5 presentations are available here.