Social media contains an abundance of information which we can tap into. Human coding can help us answer:
- What do consumers expect from you or emerging products?
- What are the key purchase drivers?
- What segments do those talking about you fit into?
- Is your product satisfying the needs of your consumers?
- What are you target markets online media habits?
- How have specific social media events impacted my brand image?
- What are the different stages of my consumers’ path to purchase? Which aspects are acting as a barrier to purchase?
- Who endorses my products? Who are my top brand advocates?