about us action audits advertising Allto Vision analysis analytics binomial test blue sky thinking branding bulletin boards business to business careers CATI clients communicating competitor analysis concept testing confidence interval confidence interval calculator conjoint analysis consumer contact us customer customer closeness customer profiling customer satisfaction dashboards depths DIY ethnography eye tracking financial FMCG focus groups food and drink hall tests healthcare hub immersion insight international key contacts key driver analysis LAB literature evaluation market research maximising data value mccallum layton media medical research methodologies modelling NPD observed sample proportion old grey whistle test online online surveys preference mapping product creation product optimisation qualitative quantitative raw data retail ROI sample mean sample size sample size calculator sample std segmentation social media stats calculator stimulus safaris t-test calculator techniques tele-depths the grid tracking travel and tourism utilities video vox pops web buzz workshops z-test calculator

The Hub


Bespoke Research

Social media contains an abundance of information which we can tap into. Human coding can help us answer:

  • What do consumers expect from you or emerging products?
  •  What are the key purchase drivers?
  • What segments do those talking about you fit into?
  • Is your product satisfying the needs of your consumers?
  • What are you target markets online media habits?
  • How have specific social media events impacted my brand image?
  • What are the different stages of my consumers’ path to purchase? Which aspects are acting as a barrier to purchase?
  • Who endorses my products? Who are my top brand advocates?