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The Hub


Bespoke Research

Social media contains an abundance of information which we can tap into. Human coding can help us answer:

  • What do consumers expect from you or emerging products?
  •  What are the key purchase drivers?
  • What segments do those talking about you fit into?
  • Is your product satisfying the needs of your consumers?
  • What are you target markets online media habits?
  • How have specific social media events impacted my brand image?
  • What are the different stages of my consumers’ path to purchase? Which aspects are acting as a barrier to purchase?
  • Who endorses my products? Who are my top brand advocates?